What CompetitorIQ's Weekly Intelligence Reports Include

CompetitorIQ delivers structured intelligence reports to your inbox on a weekly or monthly cadence. Unlike raw data dumps or endless notification feeds, these reports are designed to be readable in 10–15 minutes and to surface the intelligence that warrants strategic attention rather than everything that was detected.

Report structure

Each CompetitorIQ weekly report contains four sections:

• Market overview: a short narrative summary of the key competitive dynamics observed in the past week — what dominated, what was notable, and what deserves attention
• Active campaigns: a list of currently running competitor campaigns with classification, channels, and estimated launch date
• Notable changes: specific website, email, or social activity that represents a meaningful change from the competitor's typical behaviour
• On the radar: early signals that may develop into significant competitive activity in the coming weeks

The market overview narrative

The market overview is the report's most distinctive element. Rather than listing events chronologically, it provides a synthesised reading of competitive dynamics. It's written in plain language and designed to communicate quickly with a busy marketing leader who needs to understand the competitive context without wading through data.

Making reports actionable

Reports include a 'so what?' annotation for significant findings — a brief interpretation of what the finding means strategically and what types of responses it might warrant. This isn't a recommendation (strategy remains in your hands) but a prompt to ensure the intelligence triggers action rather than just awareness.