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How CompetitorIQ works

From competitor to briefing in 24 hours.

CompetitorIQ watches your competitors continuously — websites, email campaigns, and social — and distills everything into one Monday briefing you can act on.

How it works

Three steps to your first briefing.

1

ADD YOUR COMPETITORS

Paste a domain or URL. We start tracking website changes, email newsletters, and social posts immediately — no configuration required.

2

WE WATCH, YOU WORK

CompetitorIQ runs 24/7 in the background. Every page change, every newsletter sent, every campaign published — logged and analysed automatically.

3

GET YOUR MONDAY BRIEFING

Every Monday morning, one page in your inbox. The five most important competitor moves of the week, what they mean, and what to do about them.

Tracking

Everything they publish, automatically captured

CompetitorIQ subscribes to competitor email lists, monitors their websites for changes, and tracks their social posts. Every campaign, product update, and pricing change lands in your timeline the same day it goes live.

  • Website changes caught within hours of going live
  • Email newsletters captured automatically — no manual forwarding
  • Social posts across LinkedIn, Instagram, and X tracked daily
Tracking
Analysis

Raw data turned into structured campaign intelligence

We don't show you screenshots. CompetitorIQ extracts the campaign from every piece of content — type (brand, promotional, product launch, seasonal), messaging angle, and call-to-action — and structures it so you can filter, compare, and spot patterns.

  • Campaigns labelled by type: brand, sales, product launch, seasonal
  • Side-by-side comparisons across competitors and time
  • Positioning shifts highlighted automatically when messaging changes
Analysis
Briefing

One page. Every Monday. Ready to act on.

The Monday briefing is a single-page summary of the five most significant competitor moves from the previous week. Each move includes a short explanation of what it means and a suggested action. No dashboard to explore, no alerts to sift through.

  • Top 5 competitor moves of the week
  • Each move explained: what it means, what to consider
  • Monthly positioning report — where competitors are heading
Briefing

See it working on your competitors

Tell us who you're tracking and we'll set up your first briefing.

    CompetitorIQ — How it works