When you're monitoring multiple competitors across multiple channels, the volume of detected activity can quickly become overwhelming without a system to organise it. CompetitorIQ's campaign classification system provides the structure that turns raw monitoring data into an organised, navigable picture of competitive activity.
The classification framework
CompetitorIQ classifies all detected campaigns into six primary categories:
- Promotional: campaigns built around a specific discount, offer, or limited-time pricing incentive
- Product launch: campaigns announcing or promoting a new product, feature, or service offering
- Seasonal: campaigns tied to a calendar event or predictable seasonal moment (Back to School, Black Friday, Valentine's Day)
- Brand awareness: campaigns focused on building brand recognition or emotional association without a specific promotional offer
- Employer branding: campaigns focused on recruiting and culture positioning
- Other: activity that doesn't fit cleanly into the above categories, including partnerships, CSR, and event-driven activity
Why classification matters for prioritisation
Classification determines urgency. A competitor promotional campaign may require an immediate response decision — should you match, counter, or ignore? A competitor brand awareness campaign is more of a strategic signal to monitor over time. Without classification, all campaign activity sits in the same undifferentiated queue.
Classification confidence and review
CompetitorIQ's AI classification is accurate for clearly structured campaigns. For ambiguous cases, the system flags lower confidence classifications for human review. Users can correct misclassifications, and the system learns from these corrections over time to improve future accuracy.
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