Capturing competitor emails is the first step in email intelligence. The second, and more valuable, step is understanding what those emails mean — extracting the strategic signals from the promotional noise. CompetitorIQ's AI email analysis system is designed to do this extraction automatically, at scale, in real time.
What the AI extracts from each email
For every competitor email captured, CompetitorIQ's AI extracts:
- Campaign theme: the primary offer or message (e.g., 'summer sale', 'new collection launch', 'back to school')
- Discount depth: the specific discount percentage or value offer mentioned, if present
- Featured products or categories: what products or product categories are prominently featured
- Urgency signals: deadline dates, limited availability claims, countdown language
- CTA type and prominence: the primary call to action and its placement in the email hierarchy
- Subject line analysis: categorisation of subject line tactic (curiosity, urgency, benefit, personalisation)
Campaign correlation through email signals
Individual email analysis is useful. The real power comes from correlating email signals with activity on other channels. An email promoting a product that also appears in updated homepage hero copy confirms a coordinated campaign. An email that follows a social post by 48 hours confirms a deliberate sequencing strategy. CompetitorIQ surfaces these correlations automatically.
Trend analysis over time
Email intelligence accumulates into trend data: how often is this competitor sending promotional emails? Is their discount depth increasing or decreasing over time? Which product categories are they featuring most frequently? Are their subject line tactics becoming more urgency-driven? These trends are visible in aggregate data that no amount of manual email reviewing would surface.
Ready to start tracking your competitors?
CompetitorIQ automatically monitors competitor websites, emails, and social media — and delivers structured intelligence straight to your inbox.
